Trump's 2020 campaign: just like 2016 but now with more political data

Digital guru Brad Parscale will attempt to marry old and new – using word of mouth but also databases to turn attendees into volunteers

Bernie Sanders is “the nutty professor”; Elizabeth Warren is “Pocahontas”; Beto O’Rourke’s hand movements are “crazy”. Donald Trump is already taking pot shots at his potential opponents in the 2020 presidential election, evoking memories of his chaotic 2016 campaign with its raucous rallies and taunting tweets.

But something will be different this time. The US president is now backed by a Republican party reshaped in his image, a huge war chest and a newly sophisticated political data operation. Whereas some regard him as an accidental president who fluked his way to the White House in 2016, his lieutenants hope that, with all the advantages of incumbency, nothing will be left to chance in securing a second term.

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